Our Story

WHAT WE DO AT CLUED UP

Clued Up is an on-demand market research agency. We explore. We understand. We interpret. And we tell a story. A story that reveals insights about your brand and your consumers. A story that inspires you to be more creative, to think more clearly and to take action when it matters.

We answer questions about your customers and your potential customers that you can’t answer internally. Want to know how profitable you are? Ask your CFO. Want to know what new technology to roll out? Ask your CIO. But want to know what consumers really think about your brand? Want to know what motivates them to think and behave in the way they do? Want to know how you can influence and inspire them? Well, that’s when you come to us.

We’re qualitative specialists, so we work with classic and evolving methodologies like; creative workshopping, ethnography, focus groups, depth interviews, digital diaries, communities, video interviews, usability and UI testing. We’re as likely to be found doing ethnos in India as we are doing focus groups in the UK – our work is truly international. We’re equally happy in B2C and B2B environments. We believe people are people. It’s the stories they have to tell that matter.

We’re Clued Up. Clued Up is about working smart, being expert. We take that philosophy and put it at the very heart of, not just what we do, but how we do it. Be smart. Our independent practitioners are a turn-on / turn-off resource who come together on a project basis. This means you pay for exactly what you need – maximise your budget, and buy brains, not fancy offices! Be expert. Because our practitioners come from varied commercial backgrounds, and because we don’t have the usual agency overheads, your budget will get you the very best in the industry. The people who love a challenge, who remain inquisitive and open-minded, people who have honed their craft and carved out their specialism over years in the industry.

We’re Clued Up. Will you join us?

with Liza Perschke, Founder of Clued Up

Clued Up: [adjective] shrewd; well-informed; having a special and detailed knowledge of something

Why did you set up Clued Up?

I’d spent years in market research agencies, from the boutiques to the big boys, I’d seen and done it all. Directors being shipped in for presentations, newbies being plunged in at the deep end, endless internal meetings that some way, some how, clients were paying for… and I started to think ‘there must be a better way’. The gig economy was taking off in every other sector and I started to think how that might apply to market research. I realised there’s a whole network of highly-skilled, specialist researchers out there doing their thing. That network is only going to grow and grow. And thus, Clued Up was born! It’s a super-efficient way for clients to conduct market research – get the best people, at the best price!

What’s your background?

I’ve been working in market research and consultancy for more than 15 years. I moved from the boutiques to GfK and then on to a start-up marketing consultancy. My sector specialisms include Tech & Telco and Travel Tech. I’ve led multi-market strategic studies for global B2C and B2B brands like Samsung, Microsoft and for a leading travel tech provider. I’ve also been lucky enough to work with some of the world’s leading charities such as Cancer Research UK and Save the Children. I’m a trained Workshop facilitator, and have led Co-Creation, Prototyping and Customer Experience Workshops around the world.

What makes you, ‘you’?

Genuine curiosity, commitment and commercial intelligence! I like people. I’m interested in people. And honestly, that’s half the battle. But I’m not just interested in people for the sake of it. I want to turn what I learn into something useful, something tangible, something that helps companies advance. I like to get on and get stuff done. I do things properly, but I don’t procrastinate. I’m reliable. That might not be the most exciting of responses, but reliability is increasingly hard to find and I think it’s critical to my clients. And, perhaps most importantly, I surround myself with people who are better than me! Success is a factor of the people you make a part of the journey.