Our Services

We help you:

Understand

your customers

Nothing is more rewarding than knowing exactly who your customers are, and being able to provide them with what they want, when they want it, how they want it. We help our clients get closer to their customers and put them at the very heart of what you do.

  • Segmentation and persona development
  • Needs identification
  • Market analysis
  • Semiotics and cultural analysis
Read A Client’s “Understand” Story

Create

and refine your products

Great innovation isn’t just about creating something new, or doing it simply because you can. It’s about making something your customers will love. It’s about identifying a need and pursuing it. Evaluate opportunities. Generate ideas. Execute and launch. We help our clients realise their next big idea.

  • Opportunity identification
  • Co-creation
  • Concepting
  • Rapid prototyping
Read A Client’s “Create” Story

Communicate

your brand and solutions

Your brand matters. The most successful brands know how to speak, and how to listen. They know how to create unique conversations, provide compelling messages and inspire action. We help our clients connect with their customers in meaningful and relevant ways.

  • Brand architecture and strategy
  • Positioning research
  • Campaign development
  • Comms testing
Read A Client’s “Communicate” Story

Improve

your customer experience

Every customer interaction is a brand experience; an opportunity to deliver value, to build a relationship. A great experience means enormous rewards – enhanced customer satisfaction, reduced churn and increased revenue. We help our clients manage the end-to-end customer journey.

  • Customer Journey Mapping
  • C-Sat and advocacy
  • User research
  • Accompanied shops and digital surfs
Read A Client’s “Improve” Story
LET’S START A PROJECT!

How We Do It

ON-DEMAND MARKET RESEARCH

We’re qualitative specialists, so we work with classic and evolving tools like; creative workshopping, ethnography, focus groups, depth interviews, digital diaries, communities, video interviews, accompanied shops, surfs and observations. We’re as likely to be found doing ethnos in India as we are doing focus groups in the UK – our work is truly international. We’re equally happy in B2C and B2B environments. We believe people are people. It’s the stories they have to tell that matter.

FOCUS GROUPS
COMMUNITIES
DIGITAL DIARIES
ETHNOGRAPHY
DEPTH INTERVIEWS